Before you change your GTM strategy, fix the foundation.

We help founders figure out why they’re not hitting their next milestone before it costs them their business.

The real reason growth stalls isn’t strategy. 

It’s alignment.

Your strategy might be solid. Your tools might be fine. But growth still stalls when:

  • Teams are out of sync and running in different directions

  • Messaging keeps changing and no one’s aligned on it

  • Sellers don’t trust leadership, and leadership doesn’t know why

  • Execution is slow, unclear, or full of friction

  • You’re moving fast at the top—but it’s not translating to the rest of the team

This isn’t a playbook problem. It’s a people problem.

And it’s what we help you fix.

Hi. I’m Michelle.

I help founders fix what’s breaking inside their go-to-market engine—before it shows up in the numbers.

Sometimes it’s a messaging problem. Sometimes it’s a trust issue. Sometimes it’s just a team moving in different directions. I work with you to spot what’s not working and quietly fix it from the inside.

Before this, I received my degree in psychology and spent 13+ years working in enablement and revenue strategy — building programs that helped sellers move faster, talk smarter, and actually want to adopt change. From startups to enterprise, I’ve seen what gets in the way.

Now I work directly with founders and revenue leaders to fix the human side of growth — before it costs the business.

The Groundwork Sprint

One offer. Three phases. Built to unblock your growth and bring your team back into alignment.

Groundwork Diagnostic

What it is: A short, sharp engagement to uncover what’s really slowing your team down.

Includes: Founder Interview, 3-5 stakeholder sessions, anonymous internal insights survey.

Outcome: A clear snapshot of where momentum is breaking down, and where we go next.

Realignment

What it is: A focused sprint to realign your team to your strategy—so you can move forward without the drag, drift, or dysfunction.

Includes: Working sessions tailored to the misalignments uncovered, updated ownership map and working rhythms, consistent messaging that everyone can use.

Outcome: A team that walks away knowing what’s changing, who owns what, and how to move forward without confusion.

Strategic Co-Pilot

What it is: Growth brings constant change. Ongoing advisory support to help you navigate change without stalling out or flying solo.

Includes: Monthly or bi-weekly founder syncs with on-demand clarity as new priorities change

Outcome: Confidence, speed, and clarity—no matter how fast things shift.

Testimonials

  • "Michelle is simply awesome. She brings strategy, empathy, and practicality together in a way that makes the complex feel simple and the overwhelming feel achievable. She stands out not just for the way she coaches and trains people day to day, but for how she can also zoom out to shape big-picture strategy and team planning. She has a real knack for spotting the problems no one else sees and then aligning the team around solutions that actually stick. I still use lessons she taught me years ago in my own team today, which says a lot about the lasting impact she has. I would recommend her to any company looking to scale their GTM and sales functions."

    Sebastian Thorpe, CEO, Kandour

  • "I've had the privilege of working with Michelle Curtis in two very different but equally impactful ways. First, as a customer, when Michelle partnered with me and Deb Scherba to implement MEDDICC at her company Accredible. And later, as a trusted collaborator when I reached out to her for advice while building The MEDDICC Edge. What stood out early on at Accredible was that Michelle thinks strategically, understands the realities of sales, and can spot the execution gaps that stall teams. More importantly, she knows how to work with leadership to fix them. Her enablement experience gives her a rare perspective in that she understands how leadership decisions show up in the field. Michelle has been an awesome advocate and a thoughtful partner to me —opening doors, sharing forward-thinking advice, and always focusing on what will drive results. As I continue building The MEDDICC Edge, I’ll keep leaning on Michelle for her insights and as a trusted sounding board as I grow this business."

    Rob Ferber, CEO, The MEDDICC Edge

Want to chat?

Tell me what’s going on — I’ll let you know if I can help.