<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Content Strategy &#38; User Experience</title>
	<atom:link href="http://groundworkstrategy.com/feed" rel="self" type="application/rss+xml" />
	<link>http://groundworkstrategy.com</link>
	<description>Groundwork Strategy &#38; Design: Strategic help, when you need it.</description>
	<lastBuildDate>Wed, 05 Dec 2012 01:59:39 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.4.2</generator>
		<item>
		<title>Website need an overhaul?</title>
		<link>http://groundworkstrategy.com/http:/groundworkstrategy.com/successes</link>
		<comments>http://groundworkstrategy.com/http:/groundworkstrategy.com/successes#comments</comments>
		<pubDate>Wed, 23 Nov 2011 16:59:12 +0000</pubDate>
		<dc:creator>Victoria</dc:creator>
				<category><![CDATA[SERVICE]]></category>

		<guid isPermaLink="false">http://groundworkstrategy.com/?p=25</guid>
		<description><![CDATA[We&#8217;re here to help: Short-term strategies to address your current crisis Long-term marketing plan to propel your business forward Here&#8217;s how we do it: Inventory all forms of business communication Gain a true understanding of your brand and customers Align all messaging to brand and business objectives Card sorting, restructuring, and preliminary content strategy Explore [...]]]></description>
			<content:encoded><![CDATA[<p><strong>We&#8217;re here to help:</strong></p>
<ul>
<li>Short-term strategies to address your current crisis</li>
<li>Long-term marketing plan to propel your business forward</li>
</ul>
<p><strong>Here&#8217;s how we do it:</strong></p>
<ul>
<li>Inventory all forms of business communication</li>
<li>Gain a true understanding of your brand and customers</li>
<li>Align all messaging to brand and business objectives</li>
<li>Card sorting, restructuring, and preliminary content strategy</li>
<li>Explore interaction design and user testing (paper prototypes)</li>
<li>Determine search engine optimization (SEO) strategy</li>
<li>Create and reshape content</li>
<li>Interaction design implementation and user testing</li>
<li>Align internal and external communication to support the project</li>
<li>Guidelines and governance</li>
</ul>
<p>We can make iterative changes or redesign — whatever makes sense for your business <em>and</em> budget.</p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://groundworkstrategy.com/http:/groundworkstrategy.com/successes/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
