Content Strategy: Audit Checklist

Here’s a helpful list.

  • Brand and editorial guidelines
  • Roadmap for current strategies
  • Competitive analysis
  • Industry trends
  • Research
  • Websites
  • Portals
  • Intranets
  • Metrics
  • User research
  • Personas
  • Conversion rates
  • Sales process
  • Apps
  • Sales sheets
  • White papers
  • Blogs
  • Social media feeds
  • Presentations
  • Conference collateral
  • Product literature
  • Marketing campaigns
  • Including email lists or direct mail
  • Advertising
  • Webinars
  • Videos
  • Downloadable PDFs
  • Press releases
  • eBooks
  • Quoting engines or price lists
  • Instructional materials
  • Membership/welcome packets
  • Other

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