Opinions

Some things will always remain true

This.

perception v reality

Recommended resources

Best resources I’ve found on user-centered design, content strategy, and research: A Book Apart.

  • Content Strategy for Mobile, Karen McGrane
  • The Elements of Content Strategy, Erin Kissane
  • Just Enough Research, Erika Hall
  • Mobile First, Luke Wroblewski
  • Designing for Emotion, Aarron Walter

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What is content strategy?

A content strategy must achieve a harmonic balance between business goals, editorial mission, user expectations, design vision, the content production process, and technological capabilities.

Rachel Lovinger, Tinker, Tailor, Content Strategist,

Thank you, Rachel. This article re-engaged my brain after a depleting few years. Content is the common thread that runs through all of the deliverables of a project and it is my job to be the content advocate — delivering the “right message” at the “right time.” Moreover, I get to do the things I love: dive into the details, analyze current state, devise a strategy, and engage the tactical.  /sigh

Things my clients still love….

Thank you Jakob Nielsen for reminding us that some of these common blunders still happen, and this list dates back to 1996.

1. gratuitous, bleeding-edge technology

2. scrolling text, marquees, and cnstantly running animations

3. complex URLs

4. orphan pages

5. non-standard links (is it that hard to underline?)

Windows 8

I’ll be honest and admit that I primarily use a Mac at home and for my work. When I’m onsite with clients, I frequently use their PCs and have done so for the last 15 years. I had the benefit of working on the Western Union Digital Win8 native application. My husband and I played with the surface tablet over a weekend to compare against the iPad. It’s fairly innovative for Microsoft and the gestural commands were pretty slick. I did have to print out the laundry list of gestures, there were too many for me to remember. I also like the tiles for no reason other than they remind me of Chiclets.

Heartfelt thanks to www.threesheetsresearch.com for their humorous UX research, not safe for work.

More videos available at threesheetsresearch.com. For Jakob Nielsen’s matching review of Windows 8, read Alertbox November 19, 2012, at UseIt.com. Same opinion, no tequila.

Case studies and more links to come.

4 comments

  1. ss

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